Club bar & grill @ MADIson Square garden
May 31, 2017
At the first ever Chase Sound Check, New York's own AJR celebrated the release of their new album, 'The Click' with an intimate performance for diehard fans, Chase customers, industry VIPs and influencers in the Club Bar & Grill at Madison Square Garden. The once-in-a-lifetime experience was the result of years of hard work and dedication, because you haven't made it until you play The Garden.
250 vip guests | 1 incredible night
Chase CARDHOLDERS
Chase Sapphire cardholders were given the exclusive opportunity to buy their way into the event via the Chase Access portal through redemption of reward points.
AJR DIEHARD FANS
AJR distributed tickets to fans via surprise and delight direct messaging on social, street team channels and SnapChat giveaways.
Z100 radio winners
Z100 was given exclusive access to tickets to give away through on-air promotion tied to album release messaging.
Influencers + VIP GUESTS
A curated list of guests were comprised of social influencers, bloggers, press, tv, radio and media outlets.
Three (3) weeks of LEAD UP CONTENT ACROSS MSG CHANNELS
This is going to be so dope! Win tix to @AJRBrothers album release party at @TheGarden on 5/31! I'll be hosting π https://t.co/z7Wa4lx3qs
— Brady AT Night (@BradyOnAir) May 28, 2017
Win tkts to @AJRBrothers EXCLUSIVE album release party π ππ ππ πEnter now: https://t.co/pFP6PLJz4j
— Z100 New York (@Z100NewYork) May 29, 2017
AJR BROTHERS NYC HOME / RECORDING STUDIO + Madison square garden
MSG's content development team spent time at the NYC home / recording studio of AJR's three brothers, as they discussed the creation of their new album 'The Click'. From there, the team followed the guys as they toured Madison Square Garden and prepared for the Chase Sound Check showcase. The content was distributed as behind the scenes day of show social across MSG channels and a feature content piece entitled 'The Story So Far', a cornerstone of the franchise. (scroll to bottom for video)
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Photo Booth
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SNAPCHAT FILTER
AJR-THEMED MOCKTAILS / COCKTAILS
ENVIRONMENT
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VIP GIFTING | SIGNED EVENT POSTER
Chase distributed VIP album bundle laminates to every attendee at the event. Fans were instructed to download the customized AJR app and scan the unique QR code on the back of their laminate to unlock a copy of 'The Click'.
album redemptions reached 31% within just two weeks of the show
Each attendee had a chance to fill out a card with a question for AJR. Questions were reviewed by the band pre-show and asked live on stage by Brady from Z100's night show.
@BradyOnAir you and @AJRBrothers are the cutest. pic.twitter.com/6GVzxhR453
— Meghan Brady (@MeghnBrady) June 1, 2017
Driving home from @AJRBrothers album release party and @BradyOnAir is playing #weak.. guess you cant have too much AJR for one night
— Joelleβ₯οΈ (@Joellegee) June 1, 2017
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Tonight was so much fun. It was incredible seeing how many people were there to support you @AJRBrothers. Love you guys! #TheClick pic.twitter.com/zIoZk1cpcU
— sahana. (@Loveee09) June 1, 2017
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.@AJRBrothers keeping it π― at the #ChaseSoundCheck here at The Garden! pic.twitter.com/OFTrX93lpj
— MSG (@TheGarden) June 1, 2017
AJR ALBUM RELEASE PARTY!!! https://t.co/QCSKEp95Mo
— AJR Street Team (@ajrofficialteam) May 31, 2017
β₯β₯β₯ @AdamAJRbrothers pic.twitter.com/ovVgUIzpMs
— Danielle π (@FanofAJR) June 4, 2017
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AJR Album Release Party. Thanks again @ajrofficialteam πΊβ£οΈ #ChaseSoundcheck pic.twitter.com/wQC8PyQmlk
— Ξ±βΡΡΡaπ (@Alyloveyx) June 1, 2017
2014 - 2017 this is wild. @AJRBrothers pic.twitter.com/812KWtpl8V
— Ξ±βΡΡΡaπ (@Alyloveyx) June 1, 2017
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Congrats to our friends @ajrbrothers on the release of 'The Click' today! #FBF to their #chasesoundcheck album release party at MSG! pic.twitter.com/6YCAzlRuq2
— MSG (@TheGarden) June 10, 2017
FULL VIGNETTE
:30 TEASER SPOT
Special thanks to Jim Metzger and Scott Levy (MSG Photos) for photos throughout this site